Our next Birmingham event
Thursday 18th January
Birmingham Marriott Hotel, 12.00 noon - 2.00pm- Five Ways, B16 8SJ
Time - Registration 11.00am for a prompt 11.15am start
Presenter - Gwyneth Box, Tantamount
Topic - Is Your Brand Fraying At The Edges?
A healthy business changes and develops over time, but if this isn't handled well, there is a risk of the brand identity dispersing and weakening rather than growing stronger as the company matures. Staff turnover, changes in product range and the use of contracted experts to meet evolving client needs that can't be dealt with in-house, combined with the growing tendency to outsource content production, means that brand curation is more important than ever before.
* About brand and corporate ID
* How and why brands decay
* Bought-out communications, content and expertise
* Good intentions are not the same as skill
* Different platforms; different formats; different audience; different content
* Clear, consistent, coherent
* Not all images are equal
* How a brand appraisal can help
* Brand guidelines, style guides and stylescapes
About The Presenter:
After a brief career in IT in the early 80s, Gwyneth travelled abroad, living for a while in California, followed by 25 years in Spain. There, she developed her language and writing skills through translation, consultancy, and lifestyle journalism. This led her to found the creative agency Tantamount, bringing together her technical and linguistic skills and her partnerâs design and publishing experience. Now based in the UK, the company continues to provide high quality design solutions for print and screen, balancing words and images in the service of brand and communication.
Members - £42.00 - Book Here
Non Members - £42.00 - Book Here
Come and join us at
OUR NEXT EVENT
Thursday 18th January
Birmingham Marriott Hotel, 12.00 noon - 2.00pm
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